Brock Insurance –– Business case study

Brock Insurance valued their employees and wanted to give them a convenient opportunity to enhance their lifestyles by partnering with me and my FIT Business program.

Nine of the 17 women in the office initially signed on to participate and they ranged in age between 27 and 55. Most had been living for their children, spouses, and families meanwhile neglecting their own health for years. As a result, many were inactive, overweight, and living with high stress. They lacked energy and chose poor-quality nutrition. 

Management was hesitant and skeptical about the commitment level of these women because of three real challenges: Time, location, and no shower facilities.

These women agreed to give up their lunch hour three days per week to exercise in the outside carport and parking lot. The start date was a cold, dreary January. 

They stuck with it.

After eight weeks they were hooked. They loved the physical changes they were starting to see. Their energy levels and moods were heightened, and they were using the new tools that they were taught to handle challenging situations and make other significant lifestyle improvements. 

At the four month mark (the initial trial period) these nine women were down over 50 inches and reported a 60% decrease in stress, 30% increase in productivity and their attitudes had improved by 40%. 

They were excited to continue their progress and even enlisted three additional employees to join the course. 

The office became more unified. People worked together to hold each other accountable. Lunch room snacks changed from cheese puffs to fruit. 

During the height of the summer heat, interest peaked to train for the Habitat for Humanity Mud Run with five teams representing the office.  Nearly all management and staff participated and those unable to race came out to cheer. It was teamwork at its best and it led to exciting new experiences for many.

Total inches lost at the six month mark rose to over 70; an increase of 40% in two months time.

Morale remained high and employees continued solidifying their vastly-changing lifestyle habits so management agreed to extend the program through year-end. 

Our final group endeavor was a walking challenge open to all employees. The women of FIT Business captained the teams and nearly everyone participated. It was an exciting twelve weeks that encouraged walking, healthy eating/drinking and up-leveling other habits. It was fun, brought people together, and the winning team was awarded a coveted cash prize. 

One year after the partnership began employees who remained with the course were transformed. 

Employees gained the knowledge, drive, and intrinsic motivation necessary to continue their fitness journeys. The women not officially participating in FIT Business were taking positive cues from their peers and also making marked progress toward healthier lifestyle habits, including regular movement. 

As a result, Management purchased gym memberships for all their employees and checking in with them four months after FIT Business concluded, 16 of the 17 women were still using this benefit 2-3 days per week.

Update: I was told recently that one woman who never participated officially in FIT Business has had the biggest transformation to date. She changed from being sedentary to an avid exerciser and has up-leveled numerous aspects of her life. She embraced the group walking challenge and never looked back. Success! 


The first four months of FIT Business designed specifically for Brock included:

  • Initial kick-off meetings 
  • Three 45 minute onsite physical fitness sessions per week
  • Four 45 minute one-on-one coaching sessions per person (one per month) done in person or over the phone
  • Regular educational assignments and accountability based on group needs
  • Unlimited email access and accountability in between coaching and fitness sessions
  • Four one-hour lunch and learns 

A four month comprehensive program like this runs between $6,000-$15,000+ depending on the size of the group and location. For maximum results and buy-in employees are encouraged to contribute a portion or submit applications.

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